What is SEO and How Can It Help My Business?

There are two main reasons why SEO is important:

1. Most people don’t go past the first page of search results.
2. SEO can help you get more targeted traffic.

Let’s take a closer look at each of these reasons.

Most People Don’t Go Past the First Page of Search Results

This should come as no surprise. According to multiple studies, the vast majority of internet users never scroll past the first page of search results when they’re looking for something online. In fact, one study found that 91% of searchers never scroll past the first page!

So if you’re not on the first page of SERPs, you’re missing out on a lot of potential traffic. And if you’re not in the top three listings on that first page, you’re missing out even more; according to another study, 60% of searchers only click on one of the top three listings in SERPs.

SEO can help you get on that first page and increase your chances of getting clicked on by ensuring that your listing is as relevant and useful as possible for the searcher’s query.

SEO Can Help You Get More Targeted Traffic

Another reason why SEO is important is that it can help you get more targeted traffic—that is, people who are actually interested in what you have to say or sell. This is because when you optimize your site for specific keywords or phrases, you make it easier for people who are searching for those terms to find your site.   For example, let’s say you own a pet store and someone searches Google for “pet supplies.” If your store appears in the search results, there’s a good chance that person is interested in buying pet supplies—and if they click through to your site, there’s an even better chance they’ll make a purchase! On the other hand, if someone stumbles across your site while browsing Facebook, there’s no guarantee they’ll be interested in what you have to say or sell; they may just be curious and click away after a few seconds. So while targeted traffic may not always be high in quantity, it has a much higher chance of leading to conversions—which is why SEO is so important.

Ready to start your SEO journey?

In conclusion, SEO is important because it can help improve your visibility in SERPs and drive targeted traffic to your site—both of which can lead to increased sales and revenue for your business. If you want to learn more about how SEO can help grow your business, contact Adverdize today! We specialize in helping businesses like yours succeed online through data-driven marketing strategies like SEO and soon PPC, social media marketing, and more.