You’re already on an SEO package, but your account manager just mentioned “guest blog add-ons” and “press release distribution” without explaining what either one actually does for your rankings. You’re now wondering if you need them or if it’s just an upsell.
Here’s the direct answer. Guest blogging and link building add-ons place your website’s links on other, relevant websites to build authority in Google’s eyes. Press releases distribute your news to media outlets for visibility and brand mentions, not primarily for rankings. Any SEO agency in Singapore worth using should be able to explain clearly which of these actually affects your search rankings and which mainly serves brand awareness.
What Is a Guest Blog Link Building Add-On?
A guest blog add-on gets your website’s link placed inside content published on another website, with a do-follow link back to your site. That link acts as a signal to Google that other sites consider your content worth referencing.
Our own add-on pricing runs across three tiers.
Tier | Guest blogs per month | Price |
Bronze | 1 | $200/month |
Silver | 3 | $500/month |
Gold | 8 | $800/month |
Every tier places links only on sites with a Domain Authority or Domain Rating above 40, includes the content writing itself, and uses do-follow links rather than no-follow.
Short version: more guest blogs means more link signals, but quality of the placement site matters more than sheer volume.
Why Does Link Quality Matter More Than Link Quantity?
Google’s own search quality guidelines have long warned against manipulative link schemes, including private blog networks built purely to pass links artificially. A site placing your link on a DA/DR 40+ site that has genuine readers and editorial standards carries far more weight than ten links dropped on low-quality, spammy sites.
This is exactly why we don’t use private blog networks. It’s a deliberate choice, not a missing feature. Building links this way takes longer to show results than shortcuts would, and that’s worth being upfront about rather than promising instant authority.
What Does a Press Release Add-On Actually Do?
A press release campaign gets your business news, a launch, an award, a milestone, distributed to media outlets and journalists. The primary value is brand visibility and third-party mentions, not a direct SEO ranking boost, though a mention on a reputable news site can sometimes carry a backlink too.
Press release services aren’t listed with fixed monthly pricing on our site, since scope varies depending on the story and the number of outlets targeted. Reach out and we can scope the right approach for your situation.
Is Content Marketing the Same as SEO Content?
Not quite. SEO content is written specifically to rank for target keywords and answer search intent. Content marketing is broader and includes things like web copy, brand storytelling, and content that supports awareness rather than search rankings directly. Both can work together, but they’re not interchangeable services, even though the line between them can blur.
You can see how content and blog articles fit into our core SEO services if you want to understand how the two connect.
Which Add-On Should I Start With?
If your main goal is improving search rankings, link building add-ons give the most direct impact. If your goal is broader visibility, credibility, or a specific announcement, a press release fits better. Most businesses don’t need both running at once from day one.
If you’re not sure which add-on actually applies to your situation, book a free consultation and we’ll walk through your current SEO setup before recommending anything extra.
Frequently Asked Questions
Do guest blog links actually improve my Google ranking?
Quality guest blog links can contribute to ranking improvements over time, but they work alongside on-page and technical SEO, not as a standalone fix.
How long before a press release campaign shows results?
Media pickup can happen within days to weeks of distribution, though the exact timeline depends on the newsworthiness of the story and outlet response times.
Can I buy just the Bronze link building tier without a full SEO package?
Add-ons are built to work alongside an active SEO package, since link building compounds best when on-page optimisation is already in place. Check with your account manager to confirm what’s available for your specific plan.
What’s the risk of cheap, high-volume link building packages?
Low-quality or spammy link building can trigger Google penalties rather than help rankings, which is why link quality and site authority matter more than the raw number of links.
Do you write the guest blog content yourselves?
Yes, content writing is included in every guest blog tier rather than billed as a separate cost.