Instagram, TikTok, or LinkedIn? Where Social Media Marketing Agencies in Singapore See the Most ROI
Social media concerns no longer hover on a marketing whim – it has transformed into a major growth infuser for brands, a customer acquisition stream, and a long-term revenue generator. As consumer activity on various social platforms averages 2 to 3 hours, the question of which platforms will capture the majority of advertising dollars becomes increasingly pressing for businesses.
For many companies, making a clear decision about their digital marketing approach is challenging. Instagram offers many advantages to its users; TikTok is packed with its own; and likewise, LinkedIn is attractive to its category of clients, making them essential social media platforms. Yet ROIs have starkly contrasting stories across these platforms. Hence, more brands are turning to engage social media marketing agencies from Singapore, which combine data, creativity, and experience to figure out the most lucrative path. This is how agencies build an equality equation for ROIs for the three major platforms using effective digital solutions.
Instagram: Where Visuals Tell Stories and Converts
Instagram has been gradually infiltrating industries such as fashion, food and beverage, travel, and lifestyle brands. It serves not only as a source of inspiration but is also highly utilised by consumers for shopping and brand discovery.
Through Instagram Shops, stories, and reels, agencies can create a seamless operating funnel from discovery to purchase that keeps users in-app the entire time. The ROI could be:
- Higher conversion rates from in-app shopping through effective digital marketing services.
- A fine example of where visual storytelling improves emotional engagement is through social media presence.
- One of the significant benefits of influencer marketing is working with influencers who are authentic to their millennial or Gen Z audiences.
Agencies would weigh their calculations to determine the return on investment (ROI) by comparing engagement metrics (likes, saves, story views, etc.) within their overall digital strategy.
For brands targeting the younger generation, where youth converts through visuals, Instagram continues to mix high awareness with measurable conversion.
TikTok: Explosive Reach and Virality
But what is the industry impact of TikTok on digital advertising? TikTok has disrupted the social media scene in Singapore with its short-form creative videos and cultural trends.
Agencies adore TikTok because the algorithm prioritises content over follower count. Less popular brands can also benefit from going viral, even without spending much on advertising.
ROI on TikTok will be measured not only statistically in terms of immediate conversions but also in terms of reach and the cultural insights gained. Companies that generally find a way to do things successfully, on trends and challenges within TikTok, tend to:
- Reach mass visibility for the brand through viral trends and challenges.
- Grow the community using real, user-generated content on various social media platforms.
- Screams young audiences of Gen Z, not all but most of them, who primarily determine the spending patterns across homes, influencing social media marketing strategies.
These social media marketing agencies in Singapore consider cost-per-view, engagement rates, and overall virality as ways to calculate TikTok ROI. With the recent expansion of TikTok Shop and live selling across Asia, agencies are finally catching up in straight sales results, thus converting sense to revenue much faster than before.
For brands interested in making risky creative decisions, there is nothing like the exposure that TikTok offers in the crowded digital landscape of Singapore.
LinkedIn: High-Value Leads and B2B Growth
While Instagram and TikTok cater to creatives and influencers, LinkedIn focuses primarily on trust and business results for its professionals, making the platform increasingly vital in a digital marketing setting. Of all these, LinkedIn perfectly suits high-quality ROI delivery in Singapore B2B companies from financial services, recruitment firms, and tech startups.
Agencies capitalise on LinkedIn’s capability to target decision-makers through job title parameters, occupation, industry, and company size, thereby improving their digital marketing campaigns. In essence, considering ROI on LinkedIn is reduced to:
- Qualified leads are moving through the sales cycle faster.
- Thought-leadership positioning culminates in brand credibility, enhancing social media presence.
- Account-based marketing campaigns directly targeting key clients.
Singapore agencies often say that even though the higher cost-per-click and lower CTR seem to paint LinkedIn as an inferior advertising platform, the opposite is true in terms of long-term ROI due to the leads generated. For any B-to-B marketer, one single conversion through LinkedIn can far outweigh thousands of impressions seen on any other platform, especially when used with targeted marketing techniques.
How ROI is Measured by Agencies on Different Platforms
The primary reason brands partner with social media marketing agencies in Singapore is the complexity of ROI measurement. Different KPIs apply to a particular platform:
- Instagram ROI would include conversion, influencer ROI, and in-app sales.
- TikTok ROI would highlight reach, virality, and community engagement.
- LinkedIn ROI would translate into qualified leads, an accelerated pipeline, and increased client trust.
Agencies use these combinations alongside attribution modelling, customer journey maps, and analytics from platforms to measure revenue impact rather than activity in their digital marketing strategies.
So who wins in the realm of digital marketing? The answer is dependent on the brand’s marketing strategies.
- For consumer brands, Instagram is an excellent source for storytelling and selling through effective content marketing.
- For others targeting Gen Z or looking for explosive awareness, TikTok is the only player in town for reach and engagement, making it essential for marketing companies.
- For B2Bs and professional services, LinkedIn continues to outperform all others in return on investment for high-value leads through targeted digital strategies.
Ultimately, agency views in Singapore often favour a multi-platform strategy in which each channel plays its part in the customer journey. Real ROI will come from aligning a platform’s strengths with its business objectives, followed by applying that digital marketing strategy to ad spend.
Adverdize: Social Media Marketing That Gets Measurable ROI
Brands need to be more than content; they need to convert it into a digital marketing strategy. This is where Adverdize comes in. We cut through the clutter to offer real social media marketing services to help brands in executing their objectives on Instagram, TikTok, and LinkedIn.
We develop perceptively cunning ad campaigns, from placemaking content that catches your attention to managing influencer collaborations, launching pinpoint ads, tracking performance in real-time, and ensuring every marketing dollar is maximised. Adverdize is all about ROI-driven strategies; thus, metrics such as conversions, lead generation, customer engagement, and long-term brand loyalty will all be monitored closely.
Adverdize helps brands create a powerful and consistent online presence in an industry that usually dodges competition from other International markets. Are you ready to see what strategic social media marketing can do for your brand? It’s time to partner with Adverdize, a digital marketing service partner that turns clicks into customers.
Jetson Lam is an SEO Specialist with a keen interest in online marketing, who is fascinated by analytics, metrics, SEO best practices, and conversions. He founded Adverdize, which is a high-performance SEO Marketing agency based in Singapore.
About Us
Marketing agency focusing on long-term organic growth, supercharging your sales.
Based in Singapore, working with clients worldwide.
- +65 8839 8575
- hello@adverdize.com
Choosing the Right Advertising Partner
The August 2025 spam update is a clear reminder that SEO is not a one-time task – it’s a long-term investment in trust, authority, and content quality. For SEO professionals and agencies, the goal is not to chase every algorithm tweak – it’s to build future-proof strategies that meet Google’s evolving standards for effective search engine optimisation.
During updates, with startups, SMEs, or enterprise companies having their websites under interval management, the guiding hand of a sincere SEO agency in Singapore will make a significant difference. The best SEO services work with transparency, quality, and consistency: audits, content strategies, and ethical link building that support on-page SEO efforts.