Case Study
When Mac.Infinity Singapore engaged our team at Adverdize, they were facing fierce competition from well-established brands in the tech repair market. Their primary challenge was a lack of online visibility, especially for high-volume, competitive search terms like ‘iPhone Repair’, ‘iPad Repair’, and ‘Macbook Repair’. However, we took this challenge head-on, and within a span of 3-6 months, we successfully turned the tables in Mac.Infinity’s favor.
Our approach began with a comprehensive keyword strategy aimed at optimizing Mac.Infinity’s online presence. Through meticulous research and analysis, we were able to target and rank their website for a staggering 6271 keywords. Each keyword was carefully selected considering a range of factors like search volume, competition level, and relevance to Mac.Infinity’s business. This strategy significantly broadened their reach in search engine results and gave them a substantial boost in organic traffic.
Among these numerous keywords, we zeroed in on 50 highly crucial ones. These were terms directly related to their core services and had high search volumes. Despite the competitive nature of these keywords and the established dominance of other players in the industry, we set a goal: to rank Mac.Infinity on the first page (top 10) for 80% of these keywords.
With an unwavering focus on this goal, we embarked on a rigorous SEO campaign. It involved a combination of on-page optimization, off-page strategies, and technical SEO enhancements. We continuously monitored the performance and tweaked the strategy as needed, always staying one step ahead of the changing search engine algorithms and competitive dynamics.
After a persistent effort spanning between 3 to 6 months, our hard work bore fruit. We achieved our target with 80% of the chosen 50 keywords landing on the first page of search engine results. This included the highly competitive terms ‘iPhone Repair’, ‘iPad Repair’, and ‘Macbook Repair’ which, thanks to our efforts, started featuring prominently on the first page.
This accomplishment was no small feat given the competition, but it significantly elevated Mac.Infinity’s online visibility. Ranking on the first page for these critical terms meant that Mac.Infinity was now one of the first brands potential customers came across when searching for these services. This resulted in an increase in organic traffic, higher quality leads, and improved conversion rates, marking a major milestone in Mac.Infinity’s online growth story.
