5 Tips for Choosing the Best Keywords for Your SEO

Search Engine Optimization (SEO) keywords are words and phrases that are used to increase a website’s visibility in search engine results.

Search Engine Optimization (SEO) keywords are words and phrases that are used to increase a website’s visibility in search engine results. These keywords are used to help search engines understand the content of a website and match it to relevant searches.

SEO keywords are an essential part of any digital marketing strategy as they help potential customers find your website and should be carefully chosen to ensure that they are relevant to the target audience. Here are some key tips to remember when looking for the right SEO keywords.


1) Assess Relevancy

Assessing relevancy is an important part of choosing the best keywords for your SEO. It involves evaluating how closely the keyword or phrase matches the core topic of your website, as well as how well it fits into the language of your target audience.

It’s also important to consider whether or not the keyword is too competitive to rank for. By assessing relevancy, you can ensure that you select the right keywords to drive traffic to your website.


2) Prioritize Uniqueness

Prioritizing uniqueness is an important step in selecting the best keywords for SEO. Uniqueness means selecting keywords that are not as commonly used by other websites, as this will make your website stand out among the competition.

Uniqueness also helps you to create more targeted content that appeals to specific audiences. Additionally, unique keywords can help bring more organic traffic to your website, as they are easier to rank for.


3) Have Clear Intent

It is important to understand what you want to achieve with your SEO campaign before you begin the process of keyword selection.

Having a clear goal or purpose in mind will help you narrow down the list of potential keywords and make sure you are targeting the right words for your audience. Additionally, by having a clear intent you can ensure that you are focusing your efforts in the right direction and not wasting time on irrelevant keywords.


4) Consider Keyword Volume

When selecting keywords for SEO, it is important to consider the volume of searches related to each keyword. This can be done by using keyword research tools. Keyword volume tells you how many people are searching for a keyword or phrase, which gives you an indication of the competition level and the potential reach of your SEO campaign.

By analyzing the volume of searches for different keywords, you can determine which ones have the highest potential for driving traffic to your website.


5) Consider Authority

Considering authority is an important step when choosing the best keywords for your SEO. Authority is a measure of how trustworthy and credible a source is, and this can be determined by looking at the source’s domain authority, backlinks, and social media presence.

By researching the authority of the sources related to your chosen keywords, you can ensure that the keywords you choose are coming from reliable and reputable sites, which will ultimately help to boost your SEO ranking.



Choosing the right keywords for SEO can be a difficult and time-consuming task. However, by following the five steps outlined above, you can ensure that you are selecting the best keywords for your SEO strategy.

Maximize your website’s SEO with the help of Adverdize. We provide affordable SEO services in Singapore to help you grow your online presence. Get in touch with us today to learn how.

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Jetson Lam

Jetson Lam is an SEO Specialist with a keen interest in online marketing, who is fascinated by analytics, metrics, SEO best practices, and conversions. He founded Adverdize, which is a high-performance SEO Marketing agency based in Singapore.

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