How to Choose the Right SEO Agency in Singapore for Your Business

For a business to truly thrive, selecting the right digital marketing agency is crucial. SEO, or Search Engine Optimisation, plays a vital role in this process by enhancing your website’s visibility on search engines like Google. Having easy access to your website on SERP (Search engine Results Page) attracts more visitors which can be advantageous for your company’s growth.

In Singapore alone, there are numerous SEO agencies available in the market and choosing one among them can be tough. To help you navigate this decision, this article has listed ten key questions to consider before hiring an SEO agency.

1. Does the SEO Agency Cover All Aspects of SEO Service?

Enquire if your chosen agency covers all areas of SEO in general. Some agencies only specialise in one area, which may not be adequate for your business’ success online. Companies should make sure that the firm has an integrated approach with all areas of SEO included into its fold.

Technical SEO

Technical SEO is integral to any SEO strategy. Technically optimising websites makes them work well and easy for search engines to crawl through. For example, optimising site speed, ensuring mobile-friendliness and fixing broken links among others are ways of doing technical optimisation on a website. An optimally performing website in search engine rankings requires strong technical underpinnings within it. If an agency does not have experts dedicated solely to technical SEO, then improving a website’s performance may prove rather difficult for them.

On-Page SEO

On-page SEO focuses on improving content quality and site structure. This means optimising titles, headings and meta descriptions so that they can appeal more to both users and search engines too. It also includes applying relevant keywords within text so as to assist the webpage in going up through search results. It must be noted that a good agency will have professionals specialising in on-page SEO who could produce top-quality content attracting visitors and keeping them involved.

Off-Page SEO

Off-page SEO pertains to creating a website’s popularity and credibility through external influences. Essentially, this involves obtaining backlinks from other websites which could enhance a site’s trustworthiness and ranking. Effective off-page SEO techniques include guest posting, social media marketing, and outreach activities done by the online marketer of any given organisation amongst others. For an off-page SEO agency to excel it must have a good plan for acquiring quality backlinks because this is what counts in long term SEO success. An enterprise may not achieve its full potential online if it hires an agency that does not give much weight to off-page optimisation of search engines.

2. How Transparent is Their Reporting Process?

It is important to know how the SEO agency shares information. Transparency is key. A good agency will provide monthly reports and frequent updates. These reports should show what work has been done and what results have been achieved.

For example, reports should contain data about backlinks developed by the firm. These are links from other sites pointing to yours which are essential for SEO. An agency which fails to provide these updates may indicate its incompetence. Businesses want to know what they are paying for. At Adverdize, we believe that open communication with clients is very important. We always strive to provide clear and easy to digest reports so clients can see and understand their SEO performance.

3. What Types of Backlinks Do They Use?

Backlinks are a big part of SEO. They help websites rank higher in search engines. However, not all backlinks are good. Some agencies use several illegal methods to acquire backlinks known as black hat SEO. This approach can hurt a website’s ranking instead of helping it. Businesses should ask about the types of backlinks the agency uses. A good SEO agency will focus on quality backlinks. They will use methods like manual outreach and guest posting to connect with other websites to be able to acquire links. At Adverdize, we ensure to use only saf